Welcome to The Carrot Lab

Let’s get your business growing.

Thanks for choosing The Carrot Lab. This form takes about 15 minutes. If you’re unsure about any question, answer as best you can or leave it blank, and we’ll follow up. Your progress saves automatically on this device, so you can come back at any time.

Your services

Let’s start with what you’ve signed up for. Your answers here decide which questions you’ll see next.

Which services have you purchased? *

Select everything you signed up for. Your invoice lists your services if you’re unsure.

Your business

The basics, exactly as you’d like customers to see them.

The name on your signage, vehicle or social media. This can differ from your registered business name.

For example “Jane Smith, Owner”.

The number customers call to reach you. A mobile is fine.

We’ll use this for updates about your build. Choose an inbox you check regularly.

List the main suburbs, towns or regions you work in, or a distance such as “within 30 km of the city centre”. Leave blank if customers only visit you.

Opening hours

Enter your hours for each day, and tick “Closed” for days you don’t open.

Mondayto
Tuesdayto
Wednesdayto
Thursdayto
Fridayto
Saturdayto
Sundayto

Mention if you close on public holidays or offer appointments outside these hours.

Leave blank if you don’t have one. If you have a Facebook or Instagram page, you can add that instead.

Services and pricing

What you offer, and how people book you.

One service per line. A starting price is fine. If a job is always quoted, write “Quote on request”.

Should prices appear on your page, or would you prefer a “Request a quote” button?

Showing prices builds trust and filters out poor-fit enquiries. A quote button suits work that varies a lot from job to job.

For example a first-visit discount, a seniors discount, a booking fee or a minimum charge. Leave blank if none.

How do customers usually book or request a quote?

Select all that apply.

Page content and branding

Don’t worry about getting the words perfect. Tell us like you’d tell a customer, and we’ll do the rest.

Page content

Keep it simple, as if telling a new customer.

Think about what customers thank you for. For example fast response, years of experience, fair pricing or a personal touch.

Anything customers ask about or that competitors don’t offer. Leave blank if this doesn’t apply.

Something customers remember you by, such as a recognisable look, a family history or a particular approach to your work.

These build trust. Include any licence or registration numbers your industry requires you to display in advertising.

Paste two or three of your favourite reviews with the customer’s first name. We can also use your Google reviews. Registered health practitioners can’t use testimonials in advertising, so skip this if that applies to you.

List the questions you answer most often, with your usual answer. We use these for your FAQ section and your Voice Agent.

Branding

Upload the highest quality version you have. PNG with a transparent background is ideal. No logo? Leave it blank and we’ll create a simple text logo.

Describe them or share colour codes if you know them. Leave blank and we’ll choose colours that suit your business.

Real photos perform much better than stock images. Phone photos are fine if they’re clear, well lit and taken in landscape. Up to 20 photos, 15 MB each.

How would you describe the tone of your business?

This guides the wording on your page.

Which page style best suits your business?

Choose the example closest to the look you want. We’ll tailor it to your brand.

Contact and enquiries

How customers get in touch from your page.

Leave blank to use your main business number from Step 2. If you have our AI Voice Agent, we may display its number instead.

Enquiries from your page will be sent here. It can be the same as your business email.

How would you prefer customers contact you?

Choose the method you respond to fastest. We’ll make it the most prominent option on your page.

This is the action you most want visitors to take.

If customers can book through an online system, paste the link here and we’ll connect it to your page. Leave blank if not.

Domain

Your domain is your website address, the yourbusiness.com.au part.

Do you already own a domain you would like to use? *

A domain is your website address, such as yourbusiness.com.au. Not sure? Check your old website address or any email address ending in your business name.

The company is usually the one that sends your renewal invoices. Write “Not sure” and we’ll look it up.

Can you give us access to update its settings?

We need to point your domain to your new page. You can add us to your account, or we can guide you through the change on a quick call.

Do you use email on this domain?

For example you@yourbusiness.com.au. If so, tell us who provides it, such as Google or Microsoft, so your email keeps working.

Tell us who built or hosts your current site, if you know. This helps us switch over smoothly.

Short and easy to spell works best. Your business name is usually the strongest choice. We’ll check availability and confirm with you before registering.

Which ending would you prefer?

.com.au is the most familiar to Australian customers. Select .au or both if you want to secure the shorter version too.

Registration details

We need your registered business details to register your .com.au or .au domain and to set up your Voice Agent phone number. These rules are set by the domain and phone authorities. Your domain is registered in your business name, so you own it.

Exactly as it appears on the ABN Lookup website. For sole traders this is usually your own full name.

Your 11-digit ABN or 9-digit ACN. Search your business name on the ABN Lookup website to find it.

Business structure *

This is shown on ABN Lookup if you’re unsure.

The person who can legally act for the business, usually the owner or a director.

Your registered or main working address. If you work from home or are mobile only, please still provide it. It won’t be shown publicly unless you choose.

Only if different from your business address.

The person who should receive notices about your domain, such as renewals. Leave blank to use your details from Step 2.

Only needed if the domain isn’t your business name. Briefly describe the link, for example the main service you provide or the area you work in.

Google Business Profile

This is what puts you on Google Search and Maps.

Do you already have a Google Business Profile? *

This is the listing that appears with your details on Google Search and Maps. Search your business name on Google Maps to check. Not sure? Select “Not sure” and we’ll check for you.

Please add The Carrot Lab as a Manager

We’ll email you the address to invite and simple steps to follow. Manager access lets us help without needing your password, and you stay the owner.

Use a Gmail or Google account you’ll keep long term. Avoid a personal email of a staff member who might leave.

Google needs this to verify your business, even if you choose to hide it from customers.

Should your address be shown on Google?

Show it if customers visit you. Hide it if you travel to customers or work from home, and we’ll show your service area instead.

Describe what you do in a few words. We’ll match it to Google’s official categories, which help you appear in the right searches.

Up to 750 characters about what you do, who you help and where. Leave blank and we’ll write one for you to approve.

Optional. The month and year is enough.

For example deliveries, takeaway or appointment-only times. Leave blank if your hours are the same for everything.

Features to show on your profile

Select any that apply.

Include your premises, work, products and team. JPG or PNG, at least 720 x 720 pixels. Clear phone photos are fine. Up to 20 files, 15 MB each.

Could you record a short verification video if Google asks?

Google sometimes asks for a short video showing your premises, signage, vehicle or tools. We’ll guide you through it if needed.

AI Voice Agent

Your AI Voice Agent answers calls in a natural voice, collects caller details and sends you a summary by text. The more detail you give us, the better it will represent your business.

Call setup

Which plan did you choose?

Small covers up to 50 calls a month. Large covers up to 120 calls a month and includes two numbers. Your invoice shows your plan.

Which number should the agent answer?

We can provide a new number, or you can divert your existing number to the agent so customers keep calling the number they know.

We need this to send you the right diversion steps. Your provider is shown on your phone bill.

When should the agent answer?

Many businesses start with missed and after-hours calls.

Agent voice and greeting

Preferred voice

A friendly first name callers will hear. Leave blank and we’ll choose one that suits your business.

Write it the way you answer the phone.

Call handling

What is the main goal of each call?

Select all that apply.

The agent always takes the caller’s name, number and reason for calling. Add anything else you need, such as their address, suburb or preferred time.

The agent will tell callers what to expect, so choose a timeframe you can keep.

Describe the situations where you want to know straight away, so the agent can flag them in your text summary.

By default the agent doesn’t quote prices or confirm appointment times. Add anything else it should avoid.

Notifications

A name and mobile number. Choose someone who can return calls promptly.

Optional. A name and mobile number for a backup contact.

Business knowledge

The agent learns from your earlier answers, including services, prices, service area, opening hours and common questions. Add anything missing, such as typical wait times or how you handle public holidays.

Sign off

Last few things, then we’ll get started on your build.

Only if different from the person named in Step 2.

Upcoming changes, deadlines, examples of websites you like, or anything that didn’t fit elsewhere.

Declaration *
Domain registration *
Terms of service *

Please read our Client Terms of Service and Privacy Policy (they open in a new tab).

Type your full name and today’s date to confirm.